{'It’s like they’ve erupted out of someone’s subconscious': how horror came to possess today's movie theaters.
The most significant jump-scare the movie business has witnessed in 2025? The resurgence of horror as a main player at the British cinemas.
As a style, it has notably exceeded earlier periods with a 22% rise compared to last year for the UK and Irish box office: over £83 million this year, against £68 million the previous year.
“In the past year, not a single horror movie hit £10 million in UK or Irish theaters. Now, five have achieved that,” notes a film industry analyst.
The top performers of the year – Weapons (£11.4m), another hit film (£16.2 million), the latest Conjuring installment (£14.98m) and the sequel to a classic (£15.54m) – have all remained in the theaters and in the public consciousness.
While much of the expert analysis centers on the unique excellence of certain directors, their achievements point to something changing between moviegoers and the style.
“I’ve heard people say, ‘Even if you don’t like horror this is a film you need to see,’” explains a content buying lead.
“These productions twist traditional elements to craft unique experiences, resonating deeply with modern audiences.”
But apart from aesthetic quality, the ongoing appeal of horror movies this year suggests they are giving moviegoers something that’s highly necessary: catharsis.
“These days, movies echo the prevalent emotions of rage, anxiety, and polarization,” says a film commentator.
“Horror films are great at playing into people’s anxieties, while at the same time exaggerating them. So you forget about your day-to-day anxieties and focus on the monster on the screen,” explains a respected writer of horror film history.
In the context of a current events featuring geopolitical strife, enforcement actions, extremist rises, and ecological disasters, supernatural beings and undead creatures connect in new ways with audiences.
“Some research suggests vampire film popularity correlates with financial downturns,” says an performer from a recent horror hit.
“The concept reflects how economic systems can drain vitality from individuals.”
Historically, public discord has always impacted scary movies.
Scholars reference the boom of German expressionism after the the Great War and the turbulent times of the early Weimar Republic, with films such as early expressionist works and the iconic vampire tale.
Later occurred the 1930s depression and Universal Studios’ Frankenstein and The Wolfman.
“Consider the Dracula narrative: an outsider from the east brings a corrupting influence that permeates society and challenges its heroes,” says a commentator.
“Thus, it mirrors widespread fears about migration.”
The specter of immigration influenced the recently released folk horror The Severed Sun.
Its writer-director clarifies: “I aimed to delve into populist rhetoric. Specifically, calls to restore a mythical past that favored a privileged few.”
“Secondly, the idea that you could be with someone you know and then suddenly they blurt out something round the dinner table or in a Facebook post and you’re like, ‘Where did that come from?’”
Maybe, the present time of praised, culturally aware scary films commenced with a sharp parody launched a year after a contentious political era.
It ushered in a recent surge of innovative filmmakers, including various prominent figures.
“Those years were remarkably vibrant,” says a creator whose film about a violent prenatal entity was one of the era’s tentpole movies.
“I believe it initiated a trend toward eccentric, high-concept horror that aimed for artistic recognition.”
This creator, now penning a fresh horror script, notes: “During the past decade, viewers have become more receptive to such innovative approaches.”
At the same time, there has been a revival of the overlooked scary films.
Earlier this year, a independent theater opened in a major city, showing underground films such as The Greasy Strangler, a classic adaptation and the late-80s version of Dr Caligari.
The renewed interest of this “rough and rowdy” genre is, according to the venue creator, a clear response to the formulaic productions produced at the cinemas.
“It counters the polished content from big producers. The industry has become blander and more foreseeable. Numerous blockbusters share the same traits,” he explains.
“Conversely, [such movies] appear raw. As if they emerged straight from the artist's mind, untouched by studio control.”
Horror films continue to challenge the norm.
“They have this strange ability to seem old fashioned and up to the minute, both at the same time,” says an expert.
Alongside the re-emergence of the deranged genius archetype – with several renditions of a literary masterpiece imminent – he anticipates we will see horror films in the near future addressing our current anxieties: about artificial intelligence control in the years ahead and “vampires living in the Trump tower”.
At the same time, a biblical fright story The Carpenter’s Son – which depicts the events of biblical parent hardships after the nativity, and stars well-known actors as the divine couple – is set for release later this year, and will certainly send a ripple through the religious conservatives in the United States.</